Color in my world is of the utmost importance! Color tells you what the tone is of a moment. Blue, a soft blue, is peaceful. Blue stimulates conversation (which is why my mother painted her kitchen blue) and green is restful (which is also why she painted her bedroom green), while red stimulates hunger (and you guessed it, her dining room is red). There are studies that show why colors evoke specific reactions in people. Not everyone may be aware of how colors affect you, but whether you realize it or not, the colors do, in fact, affect you.
In the Paula Brand so much of what we want our fans and customers to experience is a feeling. We want people to feel like they are wrapped up in Paula’s warmth and love. Since Paula can’t go visit everyone and bring her warmth and style to their home, we work hard to make her products convey that feeling. Color is probably one of our most important visual tools.
Currently I’m working on a project with our candle company. We’ve had candles for a number of years now, but we’re refining and growing our selection (you may have seen our current line). To give you a little behind the scenes - our candle group sends me a variety of wax colors in petri dishes.
We use “Pantone” colors to start (not to get too techy but if you aren’t familiar with Pantones it’s a system of standardized color formulas). Since you cannot accurately predict what a Pantone color will do in wax we view the actual waxes poured into petri dishes. From there I narrow down colors that are correct for the scent and fit into a palette that is right for our brand. From scents like Sweet Tea, to Georgia Peach, to Blooming Hydrangea… I help pick the perfect color for the perfect scent. And of course we can’t use the same Pantone color twice - so we go through a whole lotta colors!
We’ve narrowed down a color palette that I think came out quite nice.
My favorites are probably the pretty blues and greens.
And the sunny warm tones.
I always like our faithful neutral. Brown is a very important color to us. Seems in the South there is so much richness in things and it’s nicely conveyed with the right brown. Getting the right brown is very important, warm and chocolatey.
Every home we moved into when I was growing up (and for a while we moved every two years) my mom revisted the colors in her home. She’d keep the ones she fell in love with (like the kitchen blue) and tweaked the ones that weren’t quite right (like the red that seemed to change in every house - Now it’s happily Benjamin Moore Cottage Red). While the studies told her the colors she wanted, she had to find the perfect hues that conveyed the feeling she wanted to live in. Years of living with her, I guess I became a bit sensitive to the color differences and how they affect the mood of a room. One day I’ll share my mom’s color chips with you! It’s quite a ziplock bag full of paint chips (and she knows what every chip is for!).
Just like my mom, Paula’s brand is always updating and revising. We’re currently rebranding a good bit of items - more to come on that in future blog posts. Would love to know what you think. Tell me what y’all like in a candle - from the scent (sweet, floral, herbal, clean..) to vessel (ceramic, glass, modern, antique… ) ... really anything you like (or don’t like)! Would love to know your thoughts!
Michelle White, Creative Director for the Paula Deen brand and originally from New Orleans, found her way to Savannah (and Paula Deen) by the charm of this beautiful city. Now living in Los Angeles, Michelle oversees product development and branding for Paula Deen. From packaging to photoshoots to cookware to kitchen towels her work is building a unified “Paula” image across all mediums. Michelle loves the ‘out of the box’ beauty in things.
My Recipe Box | Log in to view
Inspired by her early days of selling lunches as The Bag Lady, Paula Deen will host a Box Lunch to End Hunger, presented by The Bag Lady Foundation, Springer Mountain Farms, and Hoffman Media. This grab-and-go lunch event will be held at the Birmingham Botanical Gardens on Tuesday, September 16 from 11:30 a.m. until 1:00 p.m. For a $15 donation at the door (no advanced tickets), guests will receive a box lunch prepared by Edgar’s Bakery featuring Springer Mountain Farms chicken and Golden Flake potato chips, and have the opportunity to meet Paula Deen. Grab these delicious boxed lunches and take them back to your office or share with a friend or neighbor. One hundred percent of proceeds will be donated to the Community Food Bank of Central Alabama, which serves 12 counties in our area. For the price of one lunch, 135 meals or 65 pounds of food can be distributed to the food insecure in our area.
“Since September is Hunger Action Month, the timing of this event couldn’t be more perfect,” says Brian Hart Hoffman, Chief Creative Officer at Hoffman Media. “Paula Deen’s dedication to helping those in need and positively impacting people’s lives every day makes this event ideal for getting our community involved in the fight to end hunger in Central Alabama.”
Each guest will be entered into a raffle to win front-row seats to the Paula Deen Live! show at the Alabama Theatre the same evening.
Sponsors for Paula Deen’s Box Lunch to End Hunger include Golden Flake and Edgar’s Bakery.
The Birmingham Botanical Gardens are located at 2612 Lane Park Road Birmingham, AL 35223.
Come see Paula’s live show at the Times Union Center for Performing Arts in Jacksonville, FL and get a heaping helping of Paula’s recipes, and some good old-fashioned fun and laughter!
Tickets available from Ticketmaster here!
Sponsored by Springer Mountain Farms.
Join Paula at DuBois Furniture in Waco, TX for a book signing and meet and greet from 10:30 am to 1:30 pm.